Last Updated: 24-11-2025

At Aurum (“we”, “our”, “us”), your privacy is extremely important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, browse our products, place an order, or interact with our services.

By using our website, you agree to the practices described in this policy.

1. Who We Are

Business Name: Aurum
Location: Dehradun, India
Email: [email protected] (placeholder)
Phone: +91 98765 43210 (placeholder)

2. Information We Collect

We may collect personal information directly from you or automatically when you interact with our website.

a) Personal Information

  • Full Name

  • Email Address

  • Phone Number

  • Billing & Shipping Addresses

  • Order Details

  • Account Information (if you create an account)

b) Payment Information

We do not store your full payment card details. Payments are processed securely by trusted third-party payment gateways.

c) Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address

  • Device type

  • Browser type

  • Pages viewed

  • Referral source

  • Click patterns

  • General location (city/country level)

This helps us improve performance and personalize your experience.

3. How We Use Your Information

Your information is used to provide and improve our services, including:

  • Processing and delivering orders

  • Sending order confirmations and updates

  • Providing customer support

  • Improving website performance and product offerings

  • Personalizing recommendations and marketing (only if you consent)

  • Fraud prevention and security monitoring

  • Fulfilling legal and regulatory requirements

We never use your information in ways that violate your trust.

4. Sharing Your Information

We do not sell or trade your personal information.

We may share your data with:

  • Payment partners (for secure payments)

  • Shipping and delivery partners

  • Technical service providers (hosting, analytics, security tools)

  • Marketing partners (only if you have opted in)

  • Government or law enforcement agencies (only when required by law)

All partners follow strict confidentiality and data protection standards.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Maintain your shopping session

  • Remember your preferences

  • Analyze traffic and website usage

  • Improve user experience

  • Show relevant offers (if consented)

You can disable cookies through your browser settings, but some features may not work properly.

6. Your Rights

You have the right to:

  • Access the personal data we hold

  • Request corrections to inaccurate information

  • Request deletion of your data

  • Withdraw marketing consent

  • Request a copy of your stored data

  • Opt out of cookies or tracking

To request any of the above, contact us at [email protected].

7. Data Security

We take data protection seriously. Our security measures include:

  • SSL encryption

  • Server and platform-level security

  • Secure payment processing

  • Regular security checks

  • Limited employee access to customer data

Although we take all reasonable precautions, no system is 100% secure.

8. Data Retention

We retain your information only for as long as necessary:

  • Order & transaction records: 5–7 years (legal requirements)

  • User accounts: until you request deletion

  • Marketing information: until consent is withdrawn

9. Third-Party Links

Our website may contain links to external sites. We are not responsible for their privacy practices. Please review their policies before interacting with them.

10. Children’s Privacy

We do not knowingly collect information from children under 13. If you believe a child has provided personal data, please contact us for immediate removal.

11. Changes to This Privacy Policy

We may update this policy as necessary to reflect updates in our practices, regulations, or technology. The latest version will always be available on this page with the “Last Updated” date.

12. Contact Us

If you have questions about this Privacy Policy or your data, please reach out:

Aurum
Dehradun, India
📧 [email protected] (placeholder)
📞 +91 98765 43210 (placeholder)